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K-pop girl group FIFTY FIFTY is preparing for their comeback with the unveiling of their newest member, Athena. At midnight on August 12, 2024, FIFTY FIFTY released Athena’s first personal trailer on their official YouTube channel. The reveal has garnered great interest from fans and the public alike, raising expectations for their upcoming activities.
Athena appeared in the trailer as a cute video game character: wearing a beanie, bobbed hair, and overalls, she showed off her charm by playing various balance games in the trailer.
The choices of “bunny vs. turtle,” “inside vs. outside,” and “dance vs. sing” gave us a glimpse into Athena’s personality, emphasizing her versatility and building excitement for how she’ll contribute to the team.
Since Athena’s first reveal, fans and netizens have responded positively to her unique name and visuals, particularly praising her appearance and appeal as a new member, and expressing high expectations for her future activities.
Some fans are hoping for harmonious chemistry with the existing members and are cheering for a new beginning for Fifty Fifty.
With the addition of the new members, Fifty Fifty is heralding a new leap forward for the group. The group is set to release their second mini album on September 20, and will showcase their new look on the album.
According to their agency, Attract, the group and individual trailers are meant to highlight each member’s charms, and all members, including Athena, will showcase different moods.
Also in the spotlight is Fifty Fifty’s new logo and fan club name change. The new logo is a departure from the previous black-and-white, straightforward style and features pink and geometric elements, symbolizing a new beginning for the team.
The change has been positively received by fans and heralds the team’s reorganization and success in the global marketplace.
Following their departure from Fifty Fifty, Sena, Aran, and Shio will now be working under IOK’s label Massive E&C. IOK is an entertainment agency that is home to famous Korean actors such as Jo In Sung, Go Hyun Jung, Shin Hye Sun, Moon Chae Won, and Kim Ha Neul.
The trio are taking on new challenges as they aim for success as global pop stars, and IOK says it will actively support their growth.
Fifty Fifty is making a fresh start after the controversies of the past, and we’re excited to see what this comeback will bring to the public.
