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BlackPink’s ROSÉ’s collaboration with Bruno Mars, “Apt.”, has been exploding in popularity around the world since its release.
Released on October 18, the song scored a “perfect all-kill,” topping the real-time and daily charts on major South Korean music charts including Melon, Genie, Bucks, and Vibe.
In addition, the song topped the global and US charts on Spotify, as well as the iTunes charts in 40 territories.
The number one spot on the Spotify US chart is even more noteworthy as it is the first ever for a Korean female solo artist.
The song’s music video is also getting a lot of attention. The music video, featuring ROSÉ and Bruno Mars, has garnered 82 million views in four days and is on the verge of surpassing 100 million views, ranking as the #1 trending video and #1 trending song on YouTube.
It’s also trending #1 in the U.S. as well as South Korea, proving once again the global reach of both artists.
“Apt.” is the lead single from ROSÉ’s first solo full-length album, Rosie, and symbolizes her independent path as a solo artist.
In this song, ROSÉ showcases her softer emotions and deeper vocals, which are different from the intensity of her previous BLACKPINK activities, and blends perfectly with Bruno Mars’ sensual pop style, which has attracted the attention of music fans around the world.
The unique Korean drinking game called “Apartment Game,” which is an important element of the song, also intrigued global fans.
Bruno Mars revealed that he was fascinated by the subject matter after ROSÉ taught him the game, and the music video featuring the two artists playing the game was a big laugh, helping to put Korean culture on the map in the global music industry.
ROSÉ’s agency, YG Entertainment, also benefited financially from the song’s success, with the stock price of its subsidiary, ZPlus, rising 29.8%.
Now, fans’ expectations are focused on ROSÉ’s first studio album, ROSÉ. ROSÉ has put her own emotions and stories into this album, and through it, she will deliver her true voice as a solo artist.
The album is expected to showcase her musical maturity and new musical experiments. ROSÉ is firmly establishing her own musical identity, and her collaboration with Bruno Mars is just the beginning.
Bruno Mars is also further cementing his position as a global pop star through his collaboration with ROSÉ. He has succeeded in crossing genres and incorporating cultural elements from different countries into his music, and this song is no different.
With the combined creativity of both artists, “Apt.” is expected to be a milestone in their music careers.
Finally, with the other members of BLACKPINK also achieving remarkable results with their respective solo careers, it will be interesting to see if ROSÉ’s first full-length album will be able to showcase a different and unique color from their group work.
Rosie is a work that will showcase ROSÉ’s musical capabilities on a broader scale, and it will be interesting to see how it will be received in the global music market.
